Brand meaning might seem obvious at first, but it can be misunderstood. Some people often refer to a brand as the company’s name, colors, and logo. While other marketers define brands as the complete identity of an enterprise. The irony is that even though every digital marketer knows the importance of having a brand at the center of their company, they find it difficult to distinctly define what a company brand is.
What do you understand as a “brand”?
Before you can understand what brand marketing is, you will need to understand what a brand is actually is. We’d like to keep it simple and give you a direct definition, but that is not going to happen. Branding in the past is referred to merely putting a label on your product or company’s property in the bid to indicate that they belong to them. Though branding still develop from the company’s name and logo today, it has evolved to become complex and forceful.
Today, a strong brand needs a personality that communicates to your customers in a way that synchronizes across all channels. Your brand is not only an expression of who you are as a company, but it also has to do with who your targets are as users. Simply put, a brand is a representation of who you are, what you do, your reputation, and the level of quality you offer.
What do you understand as “brand marketing”?
Brand marketing is a practice that increases brand awareness, promote services/products while putting a spotlight on your brand. The aim of brand marketing is to link your company’s personality, company’s values, and business identity which resonates with your audience. Basically, your brand is the link between your product or services and your customer. Brand marketing is more than just putting your business name and logo in many places as possible, your brand marketing campaign should be able to generate sales.
Difference between branding and marketing
Now that you know what marketing and branding are let’s take a look at the key differences between the two. While branding is actively used to shape who you are and your brand, marketing is used to promote services or products. You need a strategy for both branding and marketing, and they have different goals and offer different results. For instance, marketing can be used to get potential customers' attention, while branding can be used to keep that attention. In addition, marketing can be used to drive sales, while branding drives loyalty and recognition.
Why choose us?
At Triple Agent Digital Media, we provide outstanding brand marketing services to optimize your brand’s visibility and identity. With our excellent brand marketing courses and branding strategies, we elevate your brand and create a special identity that helps grow your business and take it to the next level.
We are here to help you create brand awareness, link with your customers, and increase leads. Contact us today to consult with our consultants at Triple Agent Digital Media or give us a call at 1-833-823-6736.