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Today, many businesses use online advertising to boost their online presence. However, many ecommerce business owners have not learned to use internet marketing to boost sales. Fortunately, you can work with an Internet advertising company to develop the best internet marketing strategies to increase conversion rates.
Internet advertising fundamentals
Businesses require a solid foundation for internet marketing. One of the best ways to market your business online is by setting up a blog. Frequent blogging increases brand awareness and authority in a particular niche.
You can also increase awareness of your business by marketing it on social media. Social media marketing allows your brand to connect with potential consumers on a personal level. It also gives your brand a personality and helps it gain loyal followers through daily interactions.
Thirdly, every business needs a solid online marketing strategy. There are many ways to capitalize on online advertising. Common online marketing strategies include:
Search engine marketing
Paid search engine advertising is one of the best ways to market your brand. Brands can take advantage of pay per click (PPC) ads offered by search engines such as Google. The ads they post will appear at the top part on the first page of search engines. Brands only pay search engines for the number of clicks per link. You can also set the limit for payable clicks.
Banners
Banners were the first form of internet advertising. Ad banners appear at the top or side of a web page for easy viewing. Different banner sizes and colors entice the user to click on the ad. Clicked ads direct the reader to a brand's respective website or sales page.
Social media Ads
Brands can grow their followership by marketing their business with social media ads. Most social networks include a feature for promoting an ad or post on a reader's feed. These ads align with the reader's interest and increase click-rate.
Pop-up Ads
Pop-up ads were a marketing phenomenon back in the day. Some people consider this advertising a bit distracting and unpopular. However, pop-up ads can work exceptionally well with personal blogs or websites.
Mobile Ads
Many people connect to the Internet through mobile devices. As a result, companies tailor their internet ads for the mobile platform. A significant benefit of mobile ads is they allow you to take advantage of search engine advertising (AdWords) and banners. Making your mobile ads mobile responsive also makes it easier for users to interact with them.
Blog Ads
Guest blogging remains a lucrative Internet-advertising tool. Instead of ads or banners, you discreetly advertise your brand through informative content. A brand will identify leading bloggers in their particular niche and pay them to write high-quality content centered on their products and services. The blogger sells the experience associated with your brand, which can draw the attention of potential consumers.
Email marketing
Email marketing allows you to reach many consumers with just one email. This form of advertising involves writing informative articles to email users. The business owner throws in an ad or two in the email carefully concealed in educative content. This way, the user is motivated to click on the email links to learn more or buy the product or service.
Despite the apparent benefits of Internet advertising, many business owners do not have the time or expertise to market their products or services online. In such cases, consider hiring an Internet advertising company to sell your business or brand and increase conversions.
