Net Success USA welcomes you to our website. Net Success USA is a Ventura website search marketing agency that specializes in SEM. To make a long story short, it is our business to help our clients get found in the search engines for the products and services that they offer. Ventura is a great place to do business, but you have to be ready to compete for your customers. SEM can give your company a competitive advantage in your niche or industry.
What is Website Search Marketing?
When we speak of search engine marketing, there are really two separate areas that come into play. This includes SEO and PPC. Of course, this is a simplification of SEM, as SEM involves a lot of research, listings, and much more. Still, the core aspects of SEM are SEO (search engine optimization) and PPC (Pay-Per-Click search engine paid advertisements). Let's start by taking a brief look at the usage of SEO in SEM.
SEO
SEO is probably the most important form of digital marketing for any business online today. It should come as no surprise that as much as 92% of all online businesses claim that their number one source of traffic and lead generation comes from SEO. SEO is based on keywords and keyword-optimized content creation, among other things. SEO does not cost money, other than paying an expert to do it for you.
The long-term benefit of SEO is that - if it is done correctly - it can drive traffic to your keyword-optimized content month after month, year after year. At Net Success USA, we use white hat SEO techniques to get our clients ranked so that they never have to worry about being penalized when the search engines update.
PPC
Today, we live in a pay to play kind of world. Whether you are advertising on Facebook, Amazon, Google, Bing, or any other search engine, those who set up paid advertising accounts tend to perform better in the search engines than those who don't. This is especially true of newer websites and websites that aren't yet ranking in for any keywords.
At Net Success USA, we believe that the best SEM strategy is to initiate both an SEO and a PPC campaign. We can do this in Google, Bing, and or Yahoo. The paid advertisements will help to push some fresh traffic to your web pages right now, and the SEO will drive traffic to your content in the long-term. PPC is a great way to get traffic now, as SEO takes several months to start driving traffic.
Search Marketing Results Depend on Search Marketing Strategy
Just as a new home construction will only be completed as well as the blueprints that it is based on, so too, will your Ventura website search marketing endeavors only be as successful as the planning, implementation, and management of your campaigns. Contact Net Success USA to speak with an experienced search marketing expert today. Let us help you create a customized strategy that will work for you.
