Search marketing, or search engine marketing (SEM), is all about driving traffic to websites and gaining new customers. SEM is a cost-effective way to increase brand awareness and increase visitors to your website. Net Success USA is a Ventura website search marketing firm that specializes in the art of SEM. We can help your website take off to number one in the search engine results.
Before you begin your search marketing campaign, you’ll need to yourself some realistic goals. Your goals should be based on the kind of website you’re promoting. For example, if your site is a public utility or free educational tool, your goal will probably be to increase visitors to your site each month and have them talk about your site on the Web. The type of campaign you put together for such a website would be entirely different from the search marketing campaign you’d perform for an e-commerce store.
The goals you set will determine how you measure the results of your search marketing campaign. If you had 250 visitors to your website per month before your search marketing campaign, and that number increases to 500 visitors per month at the end of your search marketing campaign, then you’ve doubled your monthly traffic. If only 5 of the 250 new visitors become customers, that means 2% of your new traffic converted and 1% of your overall traffic converted. Net Success USA has the training and the experience to help you understand what type of results you should expect based on some factors.
SEM shouldn't be your only marketing tool. Rather, SEM should be a dominant part of a robust marketing campaign. By all means, you should utilize every proven form of advertisement you can afford.
The Importance of SEM, SEO, & PPC
Website search marketing is essential for any business on the Web, and it is necessary in today’s market for every company to be on the Web. Unfortunately, SEM campaigns are difficult, time-consuming, and complicated. Net Success USA would love to take this burden off your hands so you can focus on day-to-day business operations. Our Ventura website search marketing team is the very best in Los Angeles County.
The two most prominent tools of an adequate SEM campaign are search engine optimization (SEO) and pay-per-click (PPC). Each one has its advantages and disadvantages, but used together, they can help you bare fruitful results.
SEO is all about driving traffic to your websites organically. When people search for something on the Web, they type the keywords they’re looking for into a search engine, be it Google, Bing, Yahoo, or something else. The search engine then displays search engine results pages (SERPs) with ideally the best matches for your keyword search on the top. The goal of SEO is to find out which keywords people are actively searching for and then positioning your content to rank first for those keywords.
Pay-per-click, or similar programs, is an advertising feature that allows you to display an add at the top of the SERPs. It’s very affordable because you only pay a fee when someone clicks on your add. Since the user is already searching for relatable content, the chances are high that they’ll convert if they click on your add. Each click can cost between $0.05 and $5.00, depending on the budget you set for your campaign. Net Success USA has the most exceptional Ventura website search marketing experts in the area, and we look forward to taking your business to the next level. Contact us today to discuss your search marketing goals.
