Before now, it may not have been a bad idea to operate without a Los Angeles marketing company. Right now, it is not a smart idea to run your business without a Los Angeles marketing company. The level of competition among businesses makes it a necessity to hire a Los Angeles marketing company. It is no longer just an option.
You may think you are saving cost by working without a third party marketing company but things do not work that way anymore. What you are losing is much more than the cost of hiring any marketing company. When you consider the reasons outlined below, you will understand the situation better.
Most of your competitors already have a marketing partner
Due to the level of competition in the corporate world now, many businesses work with both in-house salesmen and third party marketers. If you are competing with these organizations without an experienced marketing company, you are only going for a gun fight with a knife. You will probably be running out of business gradually.
You will only notice that your sales will begin to dwindle day after day until your profit will no longer be enough for your overheads.
Marketing strategies evolve
Most marketing strategies work best when only very few companies adopt it. Once more than half of your competitors begin to use the strategy, it will no longer be as efficient as it used to be. So, you need to be among the first few organizations to use a new marketing strategy before it becomes popular. And only an experienced marketing company can come up with new strategies regularly because they constantly conduct researches.
Marketing now involves technologies
Most marketing companies now make use of digital techniques because they are now more effective. These techniques break geographical location barriers. In fact, marketers are always abreast of new marketing tools and technology. They will deploy some of these tools to boost your sales and reinforce your brand.
They save cost
With a third party marketing company, you do not need in-house marketers that probably receive monthly pay irrespective of your total monthly sales. When you have a marketing partner, you can afford to scrap your marketing department. That way, you will be able to save the cost of their monthly salary.
You also save cost of training. If you have marketers, it is compulsory that you train them regularly because marketing strategies and techniques usually evolve. But with a third party marketer, you do not need to bother yourself about any marketing training.
Because they understand that if you don’t see any improvement in your sales, you may end the contract, they are always motivated to work but in-house marketers may not really need to leave their comfort zone as their pay is guaranteed.
They do more than marketing
Most third party marketing companies actually do more than just marketing to give your brand the needed push. They regularly seek feedbacks from your customers on your products. They help to build your corporate image. And if it has been tarnished, they will help to launder it.
In conclusion, marketing companies handle many more tasks that are geared towards boosting your sales. So, you definitely need an experienced marketer as the sales gap between companies that have marketing partner and companies that do not, will continue to widen up.